Blogs are used internally to keep employees up to date about what`s happening in the organization, be it special events, important information or simply for employee feedback.
It`s a way for the organization to build a closer relationship with their employees, by allowing them to post anonymous suggestions or ideas to improve certain aspects of the company.
It is used externally to create better relationships with their customers, which in turn leads to improved customer service and better products & services.
Disadvantages would be that too many employees waste time on blogs instead of doing thier work, and an additional problem would be that the blog may not be used for company related issues but but as a virtual bulletin board or gossip page.
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